You’ve been writing your blog for a number of years; so far things have been going pretty well. You’ve managed to build up a small community around your site; your social media channels are flourishing and you’re feeling great about your content. You’ve heard lots of other bloggers talk about how they’re managed to ‘monetise’ their sites or how they’ve taken their blogs full-time, and you’re starting to wonder if you might be able to do the same.
The concept of turning your blog into something than a hobby might seem a little far fetched and unlikely to succeed, but the fact is that it’s actually far easier than you might think. Yes, turning your blog into a little business isn’t going to be an instant success – there’s a lot that you need to think about and consider – but with time and hard work it is possible to transform your blog into something more than a hobby.
Wondering what it takes to be able to take your little corner of the internet and turn it into something with the potential to create its own income? Below is a guide to everything that you need to know about turning your blog into more than a hobby!
Invest in your blog site
The first step that you should take when it comes to turning your blog into more than a hobby is to invest in your blog. If your blog site is looking a little old and outdated – or could simply do with a style overhaul – now is the perfect time to invest in it. Team up with a web design specialist and look at all of the ways that you can improve and enhance your site, such as by adding video chat – to learn more about adding video chat, click here. There are plenty of ways that you can enhance and improve your site, it’s just a case of being willing to get creative, as well as not being afraid to consult the experts.
Think about social
If you are serious about transforming your ‘hobby’ blog into a money-making machine, then you need to get serious about social. It’s all well and good posting sporadically a few times a week, but if you want to make sure that you’re able to monetise your site, then you need to take your social media strategy seriously and actually start marketing your blog as if it were a business. To help you to do that there are scheduling tools for social media scheduling, such as Hootsuite, for instance. If you feel that you could benefit from some social media training, consider undertaking an online social media training course to help to further enhance your skills.
The key to making a success of turning your blog into a small business is knowing how to source opportunities. If you want to actually make an income from your blog, you need to learn how to source opportunities for your site. A useful tool for finding paid opportunities is utilising social media networks like Twitter and Facebook; on Twitter, there are certain hashtags like ‘#bloggersrequired’ that are used to share work opportunities, while on Facebook there are blogger groups that you can join to source new work opportunities.
There you have it, a few simple tips for how you can go about turning your blog into more than just a hobby and actually start making an income from it.